
The aim of the company is to assist companies in connecting China and the West. This includes helping Western and Chinese businesses to set base and to grow in China, but also to help Chinese businesses to benefit from dealing with the West or to adopt international processes and technologies. Bridging the gap between East and West is our competence.
The economy in China is robust and expanding, so much so that the focus on China's role is commanding yet more and more attention in the international Economic watch. Corporations and Companies are rushing in to set base to try to gain foothold in the ever growing economy of China.
Inevitably, a lot of business expectations may face barriers and can not be achieved in other regions and countries due to differences of history, culture, customs, environment and so on. APRI PONTE is your partner in bridging the divide and linking the gap.
All members of our management team currently run their own businesses in advertising, real estate, education and manufacturing - so we have real world experience of operating businesses in Europe and China.
Gained a B.Eng. Microelectronics degree from Middlesex University, London in 1997;
MBA from the Open University, United Kingdom.
He has worked in the semiconductor industry for over 11 years in United Kingdom, Germany and China.
Starting at the Avionic division of GEC-Marconi (later BAE Systems) in Stanmore, London designing part of the
chipset for a Digital Radar Receiver.
He later joined Infineon Technologies, where he worked for 8 years. Going out to China in 2004 to support the ramp-up of its Xi'an R&D centre. There he worked as an R&D engineer, Project Office Manager and Project Manager.
He is the founder and director of Apri Ponte Consulting. He later officially joined Apri Ponte in 2008.
Ogu established the China Grooves brand in 2006 first as an English language website and then in 2007 as an English language magazine. The brand has since spread to the neighboring city of Chengdu, where it is the dominant English language periodical.
In 2009 he assumed the role of Managing Director of Apri Ponte Consulting (Xi'an) Co. Ltd.
Director, Professor Dr. Carsten Wolff
Gained a Diploma in Engineering (M.Sc. equivalent) from Paderborn University (Germany) and a Diploma
in Business Administration and Economics (M.Sc. equivalent) from Hagen University (Germany). Subsequently
he did a PhD in Electrical Engineering and Information Technology in 2000 at Heinz Nixdorf Institute (Paderborn University, Germany).
He worked for 7 years for Infineon Technologies, a multinational semiconductor company. Initially,
he worked in R&D and in Project Management, later as a department head. Came to China in 2004 to support
the ramp-up of Infineon Technologies (Xi'an) Co. Ltd. Back in Germany he led a wordlwide product program with 50 Mio
USD revenue and a R&D program with 20 Mio USD R&D budget. In 2007, he joint Dortmund University of Applied Sciences (Germany) as a
Full Professor for Computer Science. His research focus is computer architecture and microelectronics.
He is a Director and Founder of Apri Ponte Consulting. He is a Founder and Fellow of Smart Mechtronics GmbH, an engineering
company focussing on mechatronics and embedded systems. He is Managing Director and Shareholder of Desenberg Energie GmbH&CoKG,
a company focussing on renewable energy. He is involved in real estate business in Paderborn area and has close ties into construction business.
He is member in several research platforms and in the international co-operations board of the university. He participates in several business networks.
Gained a B.Eng and M.Eng degree in Microelectronic Design/Production from Middlesex University, London
and a M.Sc degree in Microelectronic Systems from Brunel University, Uxbridge (UK)
After graduating worked as a consultant engineer for Spectrum Services / Cadence Design Services, a leading EDA provider after
which formed his own company as a freelance consultant to the industry consulting in several European countries. With over 11 years
experience in the semiconductor industry working in R&D and project management.







